A couple of the images for the product shoot of Tine Meieri products. Importance of the shoot was to represent color, size and shape properly, on a grey background.

Setup is quite simple. One large metal sheet that is curved up against a folded up ping-pong table, one sotbox behind the table pointing down behind the product (this is used to change the intensity of the grey color (more light, lighter grey), a softbox camera left, 45-45 about, to light up the left side of the carton. Lastly, a white piece of styrofoam on the right, just of camera to reflect some light back on the side of the carton, reducing the shadows.